The Road to Recovery – Journey or Destination?
Today a hotel marketer told me he was tasked with cutting expenses…not just for the remainder of 2021, but all of 2022. Sadly, another case of prioritizing cost reduction over revenue generation.
That makes the road to recovery unnecessarily long. Although it may not matter if the hotel's economic engine doesn’t have enough fuel to reach the destination.
Positioning a hospitality brand for success in our digital world requires tireless attention to fundamental marketing strategy and relentless execution of basic marketing tactics.
Postponing these essential investments also means also postponing bookings and $$$.