Ed Schwitzky
RO-Why?
From sitting in on 14 presentations and panel discussions at The Hospitality Show, also talking with colleagues who attended HSMAI’s...
top of page
Search
Ed Schwitzky
- Dec 3, 2022
- 1 min
The Case for Mono- vs. Multitasking
Bosses who ask for information, but neglect to read your entire response. Then ask again. College students who answer just one question...
116 views0 comments
Ed Schwitzky
- Oct 24, 2022
- 1 min
WHATtribution?
A tip of the cap…and scratch of the head to hospitality marketers perpetually in search of the Holy Grail – ROI. Or ROAS. But shouldn’t...
29 views0 comments
Ed Schwitzky
- May 11, 2022
- 2 min
Fish…or Cut Bait?
COVID-19 was a disruption of seismic proportion. Is it possible we endured 20+ months of a pandemic and learned nothing? Post-pandemic,...
58 views1 comment
Ed Schwitzky
- May 4, 2022
- 2 min
Herspective, Hisspective, Theirspective…
Perspective is SO important. It always has been. But today, maybe more than ever. Yet perspective is often discounted or dismissed...
69 views0 comments
Ed Schwitzky
- Sep 14, 2021
- 1 min
May I Have Your Attention? Please!
Brands today are locked in a battle for the consumer’s attention…and that attention is perishable. A common mistake is to think the...
51 views0 comments
Ed Schwitzky
- Sep 8, 2021
- 1 min
The Road to Recovery – Journey or Destination?
Today a hotel marketer told me he was tasked with cutting expenses…not just for the remainder of 2021, but all of 2022. Sadly, another...
43 views0 comments
Ed Schwitzky
- Feb 19, 2019
- 1 min
Hey Goalie…You Suck!
Any hockey fans? Doesn’t matter. What matters is context. Today my wife told me she liked a recent podcast on which I was a guest. Funny,...
75 views0 comments
Ed Schwitzky
- Apr 20, 2018
- 1 min
Customer Service is the New Marketing.
This puts the heavy lifting squarely on the shoulders of Operations, right? Ah…not so fast! A consumer’s online experience has become as...
95 views0 comments
Ed Schwitzky
- Aug 23, 2017
- 2 min
and Marketing
Most hotels have a position titled Director of Sales and Marketing. But why…when these are different functions, each requiring special...
143 views0 comments
bottom of page