When I was a little guy, my dad told me a story about growing up on a farm during the Great Depression.   To till the land, Grandpa...

From sitting in on 14 presentations and panel discussions at The Hospitality Show, also talking with colleagues who attended HSMAI’s...

Bosses who ask for information, but neglect to read your entire response. Then ask again. College students who answer just one question...

A tip of the cap…and scratch of the head to hospitality marketers perpetually in search of the Holy Grail – ROI. Or ROAS. But shouldn’t...

COVID-19 was a disruption of seismic proportion. Is it possible we endured 20+ months of a pandemic and learned nothing? Post-pandemic,...

Perspective is SO important. It always has been. But today, maybe more than ever. Yet perspective is often discounted or dismissed...

Brands today are locked in a battle for the consumer’s attention…and that attention is perishable. A common mistake is to think the...

Today a hotel marketer told me he was tasked with cutting expenses…not just for the remainder of 2021, but all of 2022. Sadly, another...

Any hockey fans? Doesn’t matter. What matters is context. Today my wife told me she liked a recent podcast on which I was a guest. Funny,...

This puts the heavy lifting squarely on the shoulders of Operations, right? Ah…not so fast! A consumer’s online experience has become as...

Most hotels have a position titled Director of Sales and Marketing. But why…when these are different functions, each requiring special...