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Ed Schwitzky
Jul 6, 20231 min read
RO-Why?
From sitting in on 14 presentations and panel discussions at The Hospitality Show, also talking with colleagues who attended HSMAI’s...
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Ed Schwitzky
Dec 3, 20221 min read
The Case for Mono- vs. Multitasking
Bosses who ask for information, but neglect to read your entire response. Then ask again. College students who answer just one question...
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Ed Schwitzky
Oct 24, 20221 min read
WHATtribution?
A tip of the cap…and scratch of the head to hospitality marketers perpetually in search of the Holy Grail – ROI. Or ROAS. But shouldn’t...
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Ed Schwitzky
May 11, 20222 min read
Fish…or Cut Bait?
COVID-19 was a disruption of seismic proportion. Is it possible we endured 20+ months of a pandemic and learned nothing? Post-pandemic,...
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Ed Schwitzky
May 4, 20222 min read
Herspective, Hisspective, Theirspective…
Perspective is SO important. It always has been. But today, maybe more than ever. Yet perspective is often discounted or dismissed...
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Ed Schwitzky
Sep 14, 20211 min read
May I Have Your Attention? Please!
Brands today are locked in a battle for the consumer’s attention…and that attention is perishable. A common mistake is to think the...
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Ed Schwitzky
Sep 8, 20211 min read
The Road to Recovery – Journey or Destination?
Today a hotel marketer told me he was tasked with cutting expenses…not just for the remainder of 2021, but all of 2022. Sadly, another...
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Ed Schwitzky
Feb 19, 20191 min read
Hey Goalie…You Suck!
Any hockey fans? Doesn’t matter. What matters is context. Today my wife told me she liked a recent podcast on which I was a guest. Funny,...
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Ed Schwitzky
Apr 20, 20181 min read
Customer Service is the New Marketing.
This puts the heavy lifting squarely on the shoulders of Operations, right? Ah…not so fast! A consumer’s online experience has become as...
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Ed Schwitzky
Aug 23, 20172 min read
and Marketing
Most hotels have a position titled Director of Sales and Marketing. But why…when these are different functions, each requiring special...
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